Friday, January 15, 2021

Mahomes, Wilson, Brady, Hail Mary Top NFLPA x Opendorse Influencer Hot List


DateThursday, January 14, 2021 at 12:18PM

By Barry Janoff

January 14, 2021: Patrick Mahomes II, Russell Wilson, Odell Beckham Jr. and Tom Brady top a list of the “Most Overall Total Engagements” on Twitter, Instagram and Facebook, according to the just-released NFL Players Assn. special edition ”Influencer Hot List” powered by its social media activation partner, Opendorse.

However, the “Most Consistently Active” players (with a minimum of 100,000 followers) were Will Compton, Tarik Cohen and Tyrann Mathieu.

Leading the “Most Engaging Twitter Posts” were Cincinnati Bengals QB Joe Burrow’s message to fans after season ending injury, Tom Brady congratulating LeBron James on winning the NBA championship (“Not bad for a washed-up old guy”), Arizona Cardinals QB Kyler Murray celebrating his game winning Hail Mary pass to DeAndre Hopkins and another posted by Hopkins celebrating the Hail Mary pass from Murray.

Information includes data measuring consistent engagement, growth rate and overall activity across Instagram, Twitter, and Facebook June 1, 2020-Jan. 3, 2021, according to the NFLPA.

The special edition of the Influencer Hot List from the NFLPA and its social media activation partner Opendorse “evaluates the social media activity of NFL players and ranks the most influential player voices for brands as well as this season’s most engaging Twitter and Instagram posts,” according to the NFLPA.

“Through this annual list, the NFLPA provides its partners with valuable insights into how the power of social media activity can influence marketing campaigns.”

According to the NFLPA, “Social media provides a place for the whole roster to have unique voices and build personal brands that can make all players as marketable as the game’s most popular names.”

Top Ten Overall Total Engagements
(reflects total engagements on Twitter, Instagram and Facebook)

1. Patrick Mahomes II QB Kansas City Chiefs
2. Russell Wilson QB Seattle Seahawks
3. Odell Beckham Jr. WR Cleveland Browns
4. Tom Brady QB Tampa Bay Buccaneers
5. JuJu Smith-Schuster WR Pittsburgh Steelers
6. Cam Newton QB New England Patriots
7. JJ Watt DE Houston Texand
8. Juliann Edelman WR New England Patriots
9. Lamar Jackson QB Baltimore Ravens
10. Jamal Adams SS Seattle Seahawks

Top Ten Growth Rate
(reflects players with rapidly growing followers: percentage of new followers, minimum 100K total)

1. Chase Claypool, WR,Pittsburgh Steelers
2. Robert Tonyan Jr. TE Green Bay Packers
3. Justin Herbert QB Los Angeles Chargers
4. Younghoe Koo,K,Atlanta Falcons
5. Brandon Aiyuk WR San Francisco 49ers
6. Justin Jefferson WR Minnesota Vikings
7. Darren Waller TE Las Vegas Raiders
8. Diontae Johnson WR Pittsburgh Steelers
9. Taylor Rapp SS Los Angeles Rams
10. AJ Dillon RB Green Bay Packers

Most Consistently Active (minimum 100,000 followers)

NFLPA: "Consistent activity is a leading indicator for marketability on social. It keeps players engaged with their audience, while providing marketers with actionable, predictable data with which to build effective campaigns. We rank the most active players who also met audience (top 50%) and engagement (+0.5%) thresholds."

1. Will Compton LB Tennessee Titans
2. Tarik Cohen RB Chicago Bears
3. Tyrann Mathieu DB Kansas City Chiefs
4. Trent Brown OT Las Vegas Raiders
5. Marlon Humphrey CB Baltimore Ravens
6. Kenny Vaccaro DB Tennessee Titans
7. Quandre Diggs CB Seattle Seahawks
8. Darius Slay CB Philadelphia Eagles
9. Cam Jordan DE New Orleans Saints
10. Tre Boston FS Carolina Panthers

Top 5 Most Engaging Twitter Posts
1. Joe Burrow message to fans after season ending injury
2. Tom Brady congratulates LeBron James on NBA championship
3. Kyler Murray celebrating his game winning Hail Mary pass to DeAndre Hopkins
4. DeAndre Hopkins sharing video of his game winning Hail Mary catch
5. Joe Burrow celebrates first win of the season

Top 5 Most Engaging Instagram Posts
1. Patrick Mahomes reveals ultrasound of new baby girl
2. Patrick Mahomes shares family Christmas photo
3. Odell Beckham Jr. at home injured but optimistic
4. Saquon Barkley leaving field injured with a positive message
5. Odell Beckham Jr. engaging fans on future

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