NEIL CORNRICH & NC SPORTS: MANAGING THE CAREERS OF PROFESSIONALS IN THE SPORTS INDUSTRY

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Friday, August 12, 2011

Lance Kendricks: making a name for himself


August 8, 2011

The Rams have struck gold in the second round, acquiring Pro-Bowl-caliber talent in 2009 and 2010's drafts in James Laurinaitis and Rodger Saffold. They may have done it again with Lance Kendricks.

Prior to the draft, "Tight End" was somewhere down near "kicker" and "new equipment manager" in our pre-draft position rankings, so it was a huge (and not necessarily pleasant) surprise when Kendricks' name was called by the Rams. Add to that confusion that the initial announcements called him a "fullback"...

Now though, his positional versatility is becoming the talk of camp. Kendricks has lined up and carried the ball as an upback, blocked for the running game as both an H-back and a true tight end, lined up in the slot and split wide with equal verve. And his ability to shed blocks and get vertical in a hurry, combined with his soft hands, is drawing a lot of attention from camp attendees.

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